Broadcasting is very important in business as it leads to dissemination of information, especially multimedia broadcasting over TCP/IP that has been embraced in the modern media industry. The multimedia broadcasting over TCP/IP has changed the entire face of the media broadcasting since it is widely adopted by many users. Besides, it is cost-effective and cheaper than other forms of media broadcasting. The modern media make use of technology and exploit it for the better management and productivity of the industry. Media broadcast television stations, for example, have embraced the use of Face book, Yu tube, Twitter, and mobile telephony. The use of face book makes it possible for the viewers and the media fraternity to interact and exchange ideas with one another. They engage in forums of discussions, and individual opinions are taken. Such exchange of ideas is vital for the productivity of the media broadcast industry. One is free to voice his or her opinion without fear of intimidation. For example, one can criticize the contents of a media program. Such critics are very healthy for the media company because it helps the management to change the program or even edit the contents that attract violent reactions from the users.
Moreover, the multimedia broadcasting over TCP/IP has increased the level of efficiency and productivity in the entire media industry. Before, it was not easy to get a glimpse of information that has been aired in real time, but with the introduction of the Yu-tube, things have changed a great deal. Television programs that were aired in the previous session can be easily accessed through the Yu tube. Such modern innovative techniques have increased the productivity of the industry.
Multimedia broadcasting over TCP/IP essay example
Traditionally, broadcasting is thought of as a linear transmission of audio and video signals real-time though TVs and radios. Under this premise, we find the program transmitted not alterable in any way by the end user. This is notwithstanding the tuning by shifting the frequencies of the receiving unit. This leaves the end-user at the mercy of the transmitting station. However, broadcasting is gradually taking on multimedia approach, which is giving the user more ability to manipulate the received signal into forms they desire. Multimedia broadcasting over TCP and internet protocol has introduced easier and more convenient ways of transmitting multiple data through an interactive inter-operative approaches (Ducey, 1996). This has brought into view convergence of major stakeholders and factors that actively participate in broadcasting.
Multimedia broadcasting over TCP/IP has created a marketplace convergence in entertainment, and telecommunications (Ducey, 1996). By this we mean that in a move to alienate technology from the convergence, the players in the market are given a level ground without shows of technological might. Multimedia broadcasting over TCP/IP is also responsible for convergence technology in which it has introduced into the broadcasting field such features like open broadcasting systems, layered multimedia designs, faster processing of the digital signal and platforms that offer faster interconnectivity given their independence. Under these signal transmission provisions, the level of transmission ceases to be in the power of the transmitting station but in the regulations of governments in which multimedia broadcasting is done over TCP/IP.
Multimedia broadcasting over TCP/IP therefore, plays an important role in transforming unfair marketplace competition that was initially technocentric into a constructively competitive structure in which all players are given a level ground of operation.